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001			19406801
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008			230728b xxu||||| |||| 00| 0 eng d
010			_a 2016962481
020			_a9780198749912
035			_a(OCoLC)ocn990133673
040			_aAU@ _beng _cAU@ _erda _dOCLCO _dYDX _dOCLCF _dSINLB _dLTSCA _dGUA _dLML _dVA@ _dDLC _dIIITD
042			_alccopycat
050	0	0	_aHD69.B7 _bJ66 2017
082	0	4	_a658.827 _223 _bJON-B
100	1		_aJones, Robert
245	1	0	_aBranding : _ba very short introduction _cby Robert Jones
260			_aNew York : _bOxford University Press, _c©2017
300			_a136 p. : _bill. ; _c18 cm.
490			_aVery short introductions ; _v527.
504			_aIncludes bibliographical references (pages 123-128) and index.
505			_t1 The triumph of branding _t2 What is ‘branding’? _t3 The history of branding _t4 How branding works _t5 The branding business _t6 Branding projects _t7 The ethics of branding _t8 A future for branding?
520			_aIn this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
650		0	_aBranding (Marketing)
650		0	_aBrand name products.
650		0	_aManagement of distribution (Marketing)
650		0	_aGeneral management
856			_uhttps://www.google.co.in/books/edition/Branding/QD0lDwAAQBAJ?hl=en&gbpv=1&dq=Branding++:+a+very+short&printsec=frontcover
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _04
999			_c171592 _d171592