| 000 | 00927nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | IIITD | ||
| 005 | 20240711020004.0 | ||
| 008 | 230620b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789389520002 | ||
| 040 | _aIIID | ||
| 082 |
_a658.834 _bSAR-C |
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| 100 | _aSarma, Sarmistha | ||
| 245 |
_aConsumer behaviour _cby Sarmistha Sarma |
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| 260 |
_bDreamtech Press, _aNew Delhi : _c©2019 |
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| 300 |
_axii, 424 p. : _bill. ; _c24 cm. |
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| 505 |
_t1. Introduction _t2. Consumer Research _t3. Market Segmentation _t4. Consumer Motivation _t5. Personality and Consumer Behaviour _t6. Consumer Perception _t7. Consumer Learning _t8. Attitude _t9. Group Influence and Communication Process _t10. Social Class _t11. Culture and Family _t12. Consumer Influence and Diffusion of Innovation _t13. Models of Consumer Behaviour |
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| 650 | _aSignificance of consumer behavior | ||
| 650 | _aMarketing concept | ||
| 942 |
_2ddc _cBK _01 |
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| 999 |
_c171246 _d171246 |
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