000			02696cam a2200385 i 4500
001			19979164
003			IIITD
005			20221202020002.0
008			170907s2017 njua f 001 0 eng d
010			_a 2017302663
020			_a9781119365792
035			_a(OCoLC)ocn983462791
040			_aEZS _beng _cEZS _erda _dJRZ _dOCLCQ _dOCLCF _dYDX _dBDX _dBTCTA _dDLC
042			_alccopycat
050	0	0	_aHB615 _b.A95 2017
082	0	4	_a658.11 _223 _bAUL-D
100	1		_aAulet, Bill
245	1	0	_aDisciplined entrepreneurship workbook _cby Bill Aulet ; illustrated by Marius Ursache ; edited by Chris Snyder.
260			_aNew Jersey : _bWiley, _c©2017
300			_axxi, 263 p. : _bill., (some col.) ; _c26 cm.
500			_aIncludes index.
500			_aIntended as a companion volume to "Disciplined Entrepreneurship" by the same author.
505	0		_aHow do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
520	3		_a"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
650		0	_aEntrepreneurship _vHandbooks, manuals, etc.
650		0	_aNew business enterprises _vHandbooks, manuals, etc.
650		7	_aEntrepreneurship. _2fast
650		7	_aNew business enterprises. _2fast
655		7	_aHandbooks and manuals. _2fast
700	1		_aUrsache, Marius _eillustrator.
700	1		_aSnyder, Chris _eeditor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c170755 _d170755