The discipline of market leaders: choose your customers, narrow your focus, dominate your market
Material type: TextPublication details: New York City : Basic Books, ©1995.Description: xvi, 208 p. ; 21 cmISBN:- 0201554194
- 658.8 TRE-D
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | IIITD Library Corridor | Business Management | 658.8 TRE-D (Browse shelf(Opens below)) | Available | Gifted by Pankaj Vajpayee | G02512 |
This book Includes an index.
Chapter 1
How to Fail in Business Without Even Trying Chapter 2
The New Rules of Competition
Chapter 3
The Winner's Choice
Chapter 4
The Discipline of Operational Excellence
Chapter 5
One Company's Experience-At&t's Universal Card
Chapter 6
The Discipline of Product Leaders
Chapter 7
One Company's Experienceintel Corporation
Chapter 5
The Discipline of Customer Intimacy
Chapter 6
One Company's Experience- Airborne Express
Chapter 7
Setting Your Value Discipline Agenda
Chapter 8
Creating the Cult of the Customer
Chapter 9
Sustaining the Lead
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