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	1.	The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses by Ries, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Business, ©2011 Availability: Items available for loan: IIITD (1)Call number: 658.11 RIE-L. Items available for reference: IIITD: Not for loan (1)Call number: 658.11 RIE-L. Place hold Add to cart (remove)
	2.	We are like that only : understanding the logic of consumer India by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Penguin Books, 2007 Availability: Items available for loan: IIITD (1)Call number: 339.470 BIJ-W. Place hold Add to cart (remove)
	3.	Hooked : how to build habit-forming products by Eyal, Nir Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio Penguin, ©2014 Availability: Items available for loan: IIITD (2)Call number: 658.575 EYA-H, ... Place hold Add to cart (remove)
	4.	How customers think : essential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, ©2003 Availability: Items available for loan: IIITD (1)Call number: 658.8342 ZAL-H. Place hold Add to cart (remove)
	5.	Consumer culture : history, theory and politics by Sassatelli, Roberta Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : SAGE, ©2007 Availability: Items available for loan: IIITD (1)Call number: 306.3 SAS-C. Place hold Add to cart (remove)
	6.	The making of the consumer : knowledge, power and identity in the modern world by Trentmann, Frank [editor] Series: Cultures of consumption series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Berg, ©2006 Availability: Items available for loan: IIITD (1)Call number: 339.47 TRE-M. Place hold Add to cart (remove)
	7.	Notes on the theory of choice by Kreps, David M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, ©1988 Availability: Not available: IIITD: Checked out (1). Place hold Add to cart (remove)
	8.	Lifestyle shopping : the subject of consumption by Shields, Rob [editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, ©1992 Availability: Items available for loan: IIITD (1)Call number: 306.4 SHI-L. Place hold Add to cart (remove)
	9.	One hour startup toolkit : founders' agreement by Narang, Gaurav Material type: Text; Format: print ; Literary form: Not fiction Publication details: Dehradun : Independently Published, ©2022 Availability: Items available for loan: IIITD (1)Call number: 658.11 NAR-O. Place hold Add to cart (remove)
	10.	The startup launchbook : a practical guide for launching customer by Batra, Ajay Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Wiley, ©2020 Availability: Items available for loan: IIITD (1)Call number: 658.11 BAT-S. Place hold Add to cart (remove)
	11.	Laws of UX : using psychology to design better products & services by Yablonski, Jon Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol : O'Reilly, ©2024 Availability: Items available for loan: IIITD (1)Call number: CB 004.21 YAB-L. Place hold Add to cart (remove)

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