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Media rules! : mastering today's technology to connect with and keep your audience

By: Contributor(s): Material type: TextTextPublication details: Hoboken : J. Wiley & Sons, c2008.Description: xxii, 230 p. ; 24 cmISBN:
  • 9780470108888
Subject(s): DDC classification:
  • 302.2 22 REI-M
LOC classification:
  • P96.T42 R44 2008
Online resources:
Contents:
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Social Science 302.2 REI-M (Browse shelf(Opens below)) Available 004071
Total holds: 0

Includes bibliographical references (p. 217-219) and index.

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.

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