Data mining techniques : for marketing, sales, and customer relationship management
Material type: TextPublication details: Indianapolis, Ind. : Wiley Pub., ©2004.Edition: 2nd edDescription: xxv, 643 p. : ill. ; 24 cmISBN:- 8126505176
- 006.3 22 BER-D
- HF5415.125 .B47 2004
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Computer Science and Engineering | 006.3 BER-D (Browse shelf(Opens below)) | Available | Gifted by Prof. Pankaj Jalote | G00065 |
Includes index.
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
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