Camels, tigers & unicorns : rethinking science & technology-enabled innovation
Material type: TextPublication details: London : World Scientific, ©2017.Description: xlvii, 296 p. ; 24 cmISBN:- 9781786343222
- 338.064 23 PHA-C
- HD45 .P497 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Social Science | 338.064 PHA-C (Browse shelf(Opens below)) | Available | 008527 |
Includes bibliographical references (pages 271-285) and index.
Acknowledgements -- Introduction -- Models, chasms & vectors -- Science &technology-enabled innovation -- Economic paradigms & the meso-economic environment -- The triple chasm model -- Chasm-crossing and commercialisation vectors -- Customers, propositions & synthesis -- Market spaces -- Proposition framing & the competitive environment -- Customer definition -- Technology development & deployment -- Synthesizing new products and services -- Manufacturing & assembly -- Strategy, funding & go-to-market -- Distribution, marketing and sales -- Commercialisation strategy -- Business models -- Intellectual property management -- Funding and investment -- Human capital : talent, leadership & culture -- The commercialisation canvas, actors & interventions -- The commercialisation canvas for single-product firms -- Commercialising across borders -- Actors, roles and interventions -- Innovation in mature firms : the corporate challenge -- Orchestrating the journey : the workbench -- Notes -- Index -- About the author.
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