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Camels, tigers & unicorns : rethinking science & technology-enabled innovation

By: Material type: TextTextPublication details: London : World Scientific, ©2017.Description: xlvii, 296 p. ; 24 cmISBN:
  • 9781786343222
Subject(s): DDC classification:
  • 338.064 23 PHA-C
LOC classification:
  • HD45 .P497 2017
Contents:
Acknowledgements -- Introduction -- Models, chasms & vectors -- Science &technology-enabled innovation -- Economic paradigms & the meso-economic environment -- The triple chasm model -- Chasm-crossing and commercialisation vectors -- Customers, propositions & synthesis -- Market spaces -- Proposition framing & the competitive environment -- Customer definition -- Technology development & deployment -- Synthesizing new products and services -- Manufacturing & assembly -- Strategy, funding & go-to-market -- Distribution, marketing and sales -- Commercialisation strategy -- Business models -- Intellectual property management -- Funding and investment -- Human capital : talent, leadership & culture -- The commercialisation canvas, actors & interventions -- The commercialisation canvas for single-product firms -- Commercialising across borders -- Actors, roles and interventions -- Innovation in mature firms : the corporate challenge -- Orchestrating the journey : the workbench -- Notes -- Index -- About the author.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Social Science 338.064 PHA-C (Browse shelf(Opens below)) Available 008527
Total holds: 0

Includes bibliographical references (pages 271-285) and index.

Acknowledgements -- Introduction -- Models, chasms & vectors -- Science &technology-enabled innovation -- Economic paradigms & the meso-economic environment -- The triple chasm model -- Chasm-crossing and commercialisation vectors -- Customers, propositions & synthesis -- Market spaces -- Proposition framing & the competitive environment -- Customer definition -- Technology development & deployment -- Synthesizing new products and services -- Manufacturing & assembly -- Strategy, funding & go-to-market -- Distribution, marketing and sales -- Commercialisation strategy -- Business models -- Intellectual property management -- Funding and investment -- Human capital : talent, leadership & culture -- The commercialisation canvas, actors & interventions -- The commercialisation canvas for single-product firms -- Commercialising across borders -- Actors, roles and interventions -- Innovation in mature firms : the corporate challenge -- Orchestrating the journey : the workbench -- Notes -- Index -- About the author.

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