Corporate communication through social media : strategies for managing reputation

By:

Kaul, Asha

Contributor(s):

Chaudhri, Vidhi

Material type: Text

9789386446190

Subject(s):

DDC classification:

659.2028 23 KAU-C

LOC classification:

HD59 .K38 2017

Contents:

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD General Stacks	Management	659.2028 KAU-C (Browse shelf(Opens below))	Available		008329

Total holds: 0

Browsing IIITD shelves, Shelving location: General Stacks, Collection: Management Close shelf browser (Hides shelf browser)

Previous					No cover image available
Previous	659.1042 WU-A The attention merchants :	659.14 CRA-P Profit over privacy :	659.2 NI-I Intercultural public relations :	659.2028 KAU-C Corporate communication through social media :	808.066 AGA-P Professional communication	808.51 HAR-H HBR's 10 must reads on public speaking and presenting	REF 658.45 BOV-B Business communication today

Includes index.

There are no comments on this title.

to post a comment.