Psychophysiological measurement and meaning : cognitive and emotional processing of media

By:

Potter, Robert F

Contributor(s):

Bolls, Paul D

Material type: Text

9780415994149

Subject(s):

DDC classification:

302.2301 22 POT-P

LOC classification:

P96.P75 P68 2012

Online resources:

Contributor biographical information

Summary: "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD General Stacks	Social Science	302.230 POT-P (Browse shelf(Opens below))	Checked out	24/03/2025	007902

Total holds: 0

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Previous	302.23 MAR-P Political turbulence :	302.23 NAR-V Virtual society : the metaverse and the new frontiers of human experience	302.23 PHI-M Medias shifting terrain :	302.230 POT-P Psychophysiological measurement and meaning : cognitive and emotional processing of media	302.23 SAE-S Screening the public sphere :	302.23 TUR-R Reclaiming conversation :	302.23 WAI-M Media sociology :	Next

Includes bibliographical references (p. [258]-281) and index.

"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.

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