The Tanishq story : inside India’s no. 1 jewellery brand
Material type:
TextPublication details: New Delhi : Juggernaut Books, ©2024Description: x, 244 p. : ill. ; 21 cmISBN: - 9789353455811
- 658.8 VEN-T
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIITD Library Corridor | Business Management | 658.8 VEN-T (Browse shelf(Opens below)) | Available | 013636 |
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| 658.575 EYA-H Hooked : how to build habit-forming products | 658.8 GUI-U Unreasonable hospitality : the remarkable power of giving people more than they expect | 658.8 TRE-D The discipline of market leaders: | 658.8 VEN-T The Tanishq story : inside India’s no. 1 jewellery brand | 658.812 REI-W Winning on purpose : | 658.83 SHA-H How brands grow : what marketers don't know | 658.85 CHA-W What the customer wants you to know : how everybody needs to think differently about sales |
Includes bibliographical references
Part 1: The story
1. The early days: 1993-2000
2. When the going gets tough, the tough get going: 2000-2004
3. On cruise control: 2005-2013
4. The challenging years and recovery: 2013-2019
5. Leader to legend: 2019-2023
Part 2: The foundations
1. Innovation
2. Customer obsession
3. Partnership
4. People
5. Leadership
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