Principles of logo design : a practical guide to creating effective signs, symbols, and icons
Material type:
TextPublication details: Beverly : Rockport, ©2022Description: 224 p. : col. ill. ; 25 cmISBN: - 9780760376515
- 741.6 BOK-P
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIITD Reference | Design | REF 741.6 BOK-P (Browse shelf(Opens below)) | Checked out Not for loan | 19/01/2026 | 013373 |
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| REF 741.2 POG-A The art of drawing | REF 741.2 ROB-H How to draw : | REF 741.5 ROB-A Art of dreamworks penguins of madagascar | REF 741.6 BOK-P Principles of logo design : a practical guide to creating effective signs, symbols, and icons | REF 741.6 EVA-E Exploring the elements of design | REF 741.6 RUS-B The blue book : | REF 741.6 RUS-R The red book : color works 1 |
Includes index.
1. General Concepts
2. Types of Logo Designs
3. Visual Matters
4. Design Process
5. Presentation
Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

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