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Logos that last : how to create iconic visual branding

By:

Peters, Allan

Material type: Text

9780760383179

Subject(s):

DDC classification:

744.63 PET-L

Contents:

Chapter 1. What makes a logo last?

Chapter 2. Brand mark process

Chapter 3. Inspiration hunting

Chapter 4. Badge design process

Chapter 5. Brand extension

Chapter 6. Brand evolution

Chapter 7. The shop

Chapter 8. Case studies

Chapter 9. Passion projects

Summary: Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: - Detailed case studies that follow designs from concept to completion - Tips for turning a good idea into a great logo - Strategies for extending a great logo into a dynamic brand system - Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD Reference	Design	REF 744.63 PET-L (Browse shelf(Opens below))	Not for loan		013447

Total holds: 0

Browsing IIITD shelves, Shelving location: Reference, Collection: Design Close shelf browser (Hides shelf browser)

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Previous	REF 743.49 CAR-A Anatomy for the artist	REF 743.49 FLI-A Anatomy for the artist : the dynamics of the human form	REF 744 SPE-B Basic technical drawing	REF 744.63 PET-L Logos that last : how to create iconic visual branding	REF 745.2 CLA-D Design anthropology :	REF 745.2 CRO-D Designerly ways of knowing	REF 745.2 EIS-S Sketching :	Next

Includes index.

Chapter 1. What makes a logo last?

Chapter 2. Brand mark process

Chapter 3. Inspiration hunting

Chapter 4. Badge design process

Chapter 5. Brand extension

Chapter 6. Brand evolution

Chapter 7. The shop

Chapter 8. Case studies

Chapter 9. Passion projects

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: - Detailed case studies that follow designs from concept to completion - Tips for turning a good idea into a great logo - Strategies for extending a great logo into a dynamic brand system - Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.

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