The design of business : why design thinking is the next competitive advantage
Material type: TextPublication details: Boston : Harvard Business Review Press, ©2009.Description: xiii, 191 p. : ill. ; 22 cmISBN:- 9781422177808
- 658.4 MAR-D
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | Course reserves |
---|---|---|---|---|---|---|---|---|
Books | IIITD Reference | Design | REF 658.4 MAR-D (Browse shelf(Opens below)) | Not for loan | 012524 |
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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