The discipline of market leaders: choose your customers, narrow your focus, dominate your market

By:

Treacy, Michael

Contributor(s):

Wiersema, Frederik D

Material type: Text

0201554194

Subject(s):

DDC classification:

658.8 TRE-D

Contents:

Chapter 1 How to Fail in Business Without Even Trying Chapter 2 The New Rules of Competition Chapter 3 The Winner's Choice Chapter 4 The Discipline of Operational Excellence Chapter 5 One Company's Experience-At&t's Universal Card Chapter 6 The Discipline of Product Leaders Chapter 7 One Company's Experienceintel Corporation Chapter 5 The Discipline of Customer Intimacy Chapter 6 One Company's Experience- Airborne Express Chapter 7 Setting Your Value Discipline Agenda Chapter 8 Creating the Cult of the Customer Chapter 9 Sustaining the Lead

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Books	IIITD Library Corridor	Business Management	658.8 TRE-D (Browse shelf(Opens below))	Available	Gifted by Pankaj Vajpayee		G02512

Total holds: 0

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Previous	658.45 JON-E Exactly what to say :	658.575 EYA-H Hooked : how to build habit-forming products	658.8 GUI-U Unreasonable hospitality : the remarkable power of giving people more than they expect	658.8 TRE-D The discipline of market leaders:	658.8 VEN-T The Tanishq story : inside India’s no. 1 jewellery brand	658.812 REI-W Winning on purpose :	658.83 SHA-H How brands grow : what marketers don't know	Next

This book Includes an index.

Chapter 1

How to Fail in Business Without Even Trying Chapter 2

The New Rules of Competition

Chapter 3

The Winner's Choice

Chapter 4

The Discipline of Operational Excellence

Chapter 5

One Company's Experience-At&t's Universal Card

Chapter 6

The Discipline of Product Leaders
Chapter 7

One Company's Experienceintel Corporation

Chapter 5

The Discipline of Customer Intimacy
Chapter 6

One Company's Experience- Airborne Express

Chapter 7

Setting Your Value Discipline Agenda

Chapter 8

Creating the Cult of the Customer

Chapter 9

Sustaining the Lead

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