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Disciplined entrepreneurship workbook

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Wiley, ©2017Description: xxi, 263 p. : ill., (some col.) ; 26 cmISBN:
  • 9781119365792
Subject(s): Genre/Form: DDC classification:
  • 658.11 23 AUL-D
LOC classification:
  • HB615 .A95 2017
Contents:
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
Abstract: "A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Management 658.11 AUL-D (Browse shelf(Opens below)) Checked out 23/09/2024 011410
Total holds: 0

Includes index.

Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.

How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.

"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.

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