Profit over privacy : how surveillance advertising conquered the Internet
Material type:
TextPublication details: Minneapolis : University of Minnesota Press, ©2021Description: 205 p. ; 22 cmISBN: - 9781517905057
- 659.14 CRA-P
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IIITD General Stacks | Management | 659.14 CRA-P (Browse shelf(Opens below)) | Available | 011065 |
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| 659.1 HOP-S Scientific advertising | 659.10 WHI-C Cashvertising : | 659.1042 WU-A The attention merchants : | 659.14 CRA-P Profit over privacy : | 659.2 NI-I Intercultural public relations : | 659.2028 KAU-C Corporate communication through social media : | 808.066 AGA-P Professional communication |
Includes bibliographical references and index.
The revolution will be commercialized -- A framework for global electronic commerce -- The web gets a memory -- The dot-com bubble -- Surveillance advertising takes shape -- The privacy challenge -- The legacy of the dot-com era.
"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
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