Well designed : how to use empathy to create products people love
Material type: TextPublication details: Boston : Harvard Business Review Press, ©2014Description: viii, 234 p. : ill. ; 23 cmISBN:- 9781625274793
- 658.5 23 KOL-W
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Design | 658.5 KOL-W (Browse shelf(Opens below)) | Checked out | 26/09/2024 | 010714 |
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Design Close shelf browser (Hides shelf browser)
658.406 KEL-A The art of innovation : lessons in creativity from IDEO, America’s leading design firm | 658.45 PRI-P The practice of creativity : | 658.452 ROA-S Show and tell : | 658.5 KOL-W Well designed : how to use empathy to create products people love | 658.5 KUA-U User friendly : | 658.57 BUX-S Sketching user experiences : getting the design right and the right design | 658.575 ULR-P Product design and development |
This book includes an index.
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
"A new way to create--and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko--VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
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