Netnography : redefined

By:

Kozinets, Robert V

Material type: Text

9781446285756

Subject(s):

DDC classification:

305.8007 23 KOZ-N

LOC classification:

GN345.6 .K69 2015

Contents:

Networked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.

Subject: The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds	Course reserves
Books	IIITD General Stacks	Social Science	305.8007 KOZ-N (Browse shelf(Opens below))	Not for loan		007596		Biostatistics UG/PG (REST) WNT24

Total holds: 0

Subtitle varies.

First edition: 2010.

Includes bibliographical references (pages 279-296) and index.

The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

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