Understanding media : (Record no. 208677)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01165nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250627151835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250627b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780262631594 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIITD |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | MCL-U |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McLuhan, Marshall |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding media : |
| Remainder of title | the extensions of man |
| Statement of responsibility, etc | by Marshall McLuhan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cambridge : |
| Name of publisher, distributor, etc | MIT Press, |
| Date of publication, distribution, etc | ©1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 365 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 1. Medium is the message |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 2. Media hot and cold |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 3. Reversal of the overheated medium |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 4. The gadget lover: Narcissus as narcosis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 5. Hybrid energy: les liaisons dangereuses |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 6. Media as translators |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 7. Challenge and collapse: the nemesis of creativity |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 8. The spoken word: flower of evil? |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 9. The written word: an eye for an ear |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 10. Roads and paper routes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication and technology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lapham, Lewis H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Social Science | IIITD | IIITD | General Stacks | 27/06/2025 | 149/25-26 | 2025-06-17 | 1947.17 | IIITD/LIC/BS/2024/16/18 | 2025-06-10 | 302.23 MCL-U | 013519 | 27/06/2025 | $35 | 27/06/2025 | TV Enterprises | Books |