MARC details
| 000 -LEADER |
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| fixed length control field |
02068nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250702163153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250617b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780760383179 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
744.63 |
| Item number |
PET-L |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Peters, Allan |
| 245 ## - TITLE STATEMENT |
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| Title |
Logos that last : |
| Remainder of title |
how to create iconic visual branding |
| Statement of responsibility, etc |
by Allan Peters |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Beverly : |
| Name of publisher, distributor, etc |
Rockport, |
| Date of publication, distribution, etc |
©2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Chapter 1. What makes a logo last? |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Chapter 2. Brand mark process |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Chapter 3. Inspiration hunting |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Chapter 4. Badge design process |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 5. Brand extension |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Chapter 6. Brand evolution |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Chapter 7. The shop |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 8. Case studies |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 9. Passion projects |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: - Detailed case studies that follow designs from concept to completion - Tips for turning a good idea into a great logo - Strategies for extending a great logo into a dynamic brand system - Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Logos (Symbols) -- Design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product design |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
