MARC details
| 000 -LEADER |
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| fixed length control field |
02180nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250428155944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250426b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781399804738 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
SHA-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Anjali |
| 245 10 - TITLE STATEMENT |
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| Title |
Strategic storytelling : |
| Remainder of title |
why some stories drive your success at work but others don't |
| Statement of responsibility, etc |
by Anjali Sharma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Nicholas Brealey Publishing, |
| Date of publication, distribution, etc |
©2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 227 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part 1. Who is the story for? |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
Part 2. How to tell a strategic corporate story |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part 3. How to tell a strategic corporate narrative |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
How to use storytelling to motivate people in your organisation, drive results and advance your career. In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise. A story that works on the stage doesn't work in the boardroom. A story that works in the boardroom doesn't work in a team meeting. A story that works in a team meeting doesn't work in a one-to-one conversation. A story that works in one-to-one conversation doesn't work in sales...Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in organizations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management skills & techniques |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate leadership |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
