MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02149nam a22003617a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
19406801 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240308020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230728b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016962481 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780198749912 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn990133673 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
| -- |
YDX |
| -- |
OCLCF |
| -- |
SINLB |
| -- |
LTSCA |
| -- |
GUA |
| -- |
LML |
| -- |
VA@ |
| -- |
DLC |
| -- |
IIITD |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
J66 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
JON-B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, Robert |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding : |
| Remainder of title |
a very short introduction |
| Statement of responsibility, etc |
by Robert Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
136 p. : |
| Other physical details |
ill. ; |
| Dimensions |
18 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Very short introductions ; |
| Volume number/sequential designation |
527. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 123-128) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1 The triumph of branding |
| -- |
2 What is ‘branding’? |
| -- |
3 The history of branding |
| -- |
4 How branding works |
| -- |
5 The branding business |
| -- |
6 Branding projects |
| -- |
7 The ethics of branding |
| -- |
8 A future for branding? |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management of distribution (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
General management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.google.co.in/books/edition/Branding/QD0lDwAAQBAJ?hl=en&gbpv=1&dq=Branding++:+a+very+short&printsec=frontcover">https://www.google.co.in/books/edition/Branding/QD0lDwAAQBAJ?hl=en&gbpv=1&dq=Branding++:+a+very+short&printsec=frontcover</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
4 |
