Branding : (Record no. 171592)

MARC details
000 -LEADER
fixed length control field 02149nam a22003617a 4500
001 - CONTROL NUMBER
control field 19406801
003 - CONTROL NUMBER IDENTIFIER
control field IIITD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240308020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230728b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016962481
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198749912
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn990133673
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Description conventions rda
Modifying agency OCLCO
-- YDX
-- OCLCF
-- SINLB
-- LTSCA
-- GUA
-- LML
-- VA@
-- DLC
-- IIITD
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number J66 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
Item number JON-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, Robert
245 10 - TITLE STATEMENT
Title Branding :
Remainder of title a very short introduction
Statement of responsibility, etc by Robert Jones
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc ©2017
300 ## - PHYSICAL DESCRIPTION
Extent 136 p. :
Other physical details ill. ;
Dimensions 18 cm.
490 ## - SERIES STATEMENT
Series statement Very short introductions ;
Volume number/sequential designation 527.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 123-128) and index.
505 ## - FORMATTED CONTENTS NOTE
Title 1 The triumph of branding
-- 2 What is ‘branding’?
-- 3 The history of branding
-- 4 How branding works
-- 5 The branding business
-- 6 Branding projects
-- 7 The ethics of branding
-- 8 A future for branding?
520 ## - SUMMARY, ETC.
Summary, etc In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management of distribution (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element General management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.google.co.in/books/edition/Branding/QD0lDwAAQBAJ?hl=en&gbpv=1&dq=Branding++:+a+very+short&printsec=frontcover">https://www.google.co.in/books/edition/Branding/QD0lDwAAQBAJ?hl=en&gbpv=1&dq=Branding++:+a+very+short&printsec=frontcover</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Bill No. Bill Date Cost, normal purchase price PO No. PO Date Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Vendor/Supplier Koha item type
    Dewey Decimal Classification     Management IIITD IIITD General Stacks 28/07/2023 TB1026 2023-07-28 209.30 IIITD/LIC/BS/2021/03/45 2023-07-27 4 7 658.827 JON-B 012080 31/05/2024 07/03/2024 299 28/07/2023 Technical Bureau India Pvt. Ltd. Books
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