Internet marketing : (Record no. 171193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00805nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230605160409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230530b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355734570 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | ZAH-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zahay, Debra |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing : |
| Remainder of title | integrating online and offline strategies in a digital environment |
| Statement of responsibility, etc | by Debra Zahay and Mary Lou Roberts |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 562 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | This book includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online & Offline |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Mary Lou |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 29/05/2023 | 1153686 | 2023-05-15 | 699.30 | IIITD/LIC/BS/2021/04/38 | 2023-05-08 | 658.84 ZAH-I | 011991 | 29/05/2023 | 999.00 | 29/05/2023 | Atlantic Publishers & Distributors (P) Ltd. | Books |