Marketing : (Record no. 157119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01160cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21650512 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230217020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200803t20212021enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020943420 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198827337 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)on1162989496 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Transcribing agency | YDX |
| Description conventions | rda |
| Modifying agency | BDX |
| -- | YDXIT |
| -- | OCLCO |
| -- | OCLCF |
| -- | UAB |
| -- | OCLCO |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L359 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Edition number | 23 |
| Item number | FIT-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Le Meunier-FitzHugh, Kenneth |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | a very short introduction |
| Statement of responsibility, etc | by Kenneth Le Meunier-FitzHugh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | ©2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 151 p. : |
| Other physical details | ill. ; |
| Dimensions | 18 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Very short introductions ; |
| Volume number/sequential designation | 663 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 131-144) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | fast |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Very short introductions ; |
| Volume number/sequential designation | 663. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Economics | IIITD | IIITD | General Stacks | 14/05/2022 | TB305 | 2022-05-03 | 209.30 | IIITD/LIC/BS/2021/03/08 | 2022-04-26 | 5 | 5 | 381 FIT-M | 010908 | 10/04/2023 | 16/02/2023 | 299 | 14/05/2022 | Technical Bureau India Pvt. Ltd. | Books |