How customers think :
Zaltman, Gerald
How customers think : essential insights into the mind of the market Gerald Zaltman. - Boston, Mass. : Harvard Business School Press, ©2003. - xxii, 323 p. : ill. ; 25 cm.
5.
9781578518265
2002011666
Consumer behavior--Psychological aspects.
Consumers--Psychology.
Marketing--Psychological aspects.
Creative thinking.
HF5415.32 / .Z35 2003
658.8342
How customers think : essential insights into the mind of the market Gerald Zaltman. - Boston, Mass. : Harvard Business School Press, ©2003. - xxii, 323 p. : ill. ; 25 cm.
5.
9781578518265
2002011666
Consumer behavior--Psychological aspects.
Consumers--Psychology.
Marketing--Psychological aspects.
Creative thinking.
HF5415.32 / .Z35 2003
658.8342