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Basic marketing

McCarthy, E. Jerome

Basic marketing E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - New Delhi : McGraw Hill, ©1998. - xv, 891 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0074633031

LCCN: 93079781

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1994

Dewey Class. No.: 658.8 / MCC-B

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