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008 110210s2010 njua b 000 0 eng d
010 _a 2011280326
020 _a9788126533671
035 _a(OCoLC)ocn648031756
040 _aSINPL
_cSINPL
_dBTCTA
_dYDXCP
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042 _alccopycat
050 0 0 _aHD30.28
_b.O778 2010
082 0 4 _a658.401
_222
_bOST-B
100 1 _aOsterwalder, Alexander.
245 1 0 _aBusiness model generation :
_ba handbook for visionaries, game changers, and challengers
_cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260 _aHoboken, NJ :
_bWiley,
_cc2010.
300 _a278 p. :
_bill. (some col.) ;
_c19 x 24 cm.
504 _aIncludes bibliographical references.
505 0 _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520 _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650 0 _aBusiness planning.
650 0 _aNew business enterprises.
650 0 _aStrategic planning.
650 7 _aBusiness planning.
_2sears
650 7 _aNew business enterprises.
_2sears
650 7 _aStrategic planning.
_2sears
650 7 _aInnovationsmanagement.
_2swd
700 1 _aPigneur, Yves.
700 1 _aClark, Tim,
_d1956-
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_02
999 _c7268
_d7268