000 00722cam a22002534a 4500
001 15370832
003 IIITD
005 20240126020002.0
008 080717s2009 nju 001 0 eng
010 _a 2008030819
020 _a9789386215055
040 _aDLC
082 _a659.10
_bWHI-C
100 1 _aWhitman, Drew Eric.
245 1 0 _aCashvertising :
_bhow to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone
260 _aLondon :
_bPan Macmillan,
_c©2009
300 _a207 p. ;
_c23 cm.
504 _aIncludes index.
650 0 _aAdvertising
650 0 _aMarketing
650 0 _aConsumer psychology
650 0 _aAd-agency secrets
942 _2ddc
_cBK
_07
999 _c25672
_d25672