| 000 | 02512cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 16601102 | ||
| 003 | IIITD | ||
| 005 | 20190202020003.0 | ||
| 008 | 110106s2012 nyua b 001 0 eng | ||
| 010 | _a 2010054570 | ||
| 020 | _a9780415994149 | ||
| 035 | _a(OCoLC)ocn191925548 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dOCLCQ _dBWX _dMUU _dIUL _dMTG _dDLC |
||
| 050 | 0 | 0 |
_aP96.P75 _bP68 2012 |
| 082 | 0 | 0 |
_a302.2301 _222 _bPOT-P |
| 100 | 1 | _aPotter, Robert F. | |
| 245 | 1 | 0 |
_aPsychophysiological measurement and meaning : _bcognitive and emotional processing of media _cRobert F. Potter, Paul D. Bolls |
| 260 |
_aNew York : _bRoutledge, _c©2012. |
||
| 300 |
_axxii, 285 p. : _bill. ; _c23 cm. |
||
| 490 | 1 | _aCommunication series | |
| 504 | _aIncludes bibliographical references (p. [258]-281) and index. | ||
| 520 | _a"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description. | ||
| 650 | 0 |
_aMass media _xPsychological aspects. |
|
| 650 | 0 |
_aCommunication _xPsychological aspects. |
|
| 650 | 0 |
_aPsychophysiology _xResearch. |
|
| 650 | 0 | _aPsychometrics. | |
| 700 | 1 | _aBolls, Paul D. | |
| 830 | 0 |
_aRoutledge communication series. _pMedia research. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1204/2010054570-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _02 |
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| 999 |
_c23615 _d23615 |
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