000			01403nam a22003377a 4500
003			IIITD
005			20250606161133.0
008			250530b |||||||| |||| 00| 0 eng d
020			_a9781780675626
040			_aIIITD
082			_a658.827 _bSLA-C
100			_aSlade-Brooking, Catharine
245			_aCreating a brand identity : _ba guide for designers _cby Catharine Slade-Brooking
260			_aLondon : _bLaurence King, _c©2016
300			_a160 p. : _bcol. ill. ; _c23 cm.
500			_aIncludes index
505			_tChapter 1: Branding Basics
505			_tChapter 2: Brand Anatomy
505			_tChapter 3: Brand Strategy
505			_tChapter 4: The Design Process
505			_tChapter 5: Research
505			_tChapter 6: Analysis
505			_tChapter 7: Concept Development
505			_tChapter 8: Delivering the Final Design
520			_aCreating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
650			_aAdvertising -- Brand name products
650			_aBusiness & Ecomomics -- Industrial Management
650			_aBranding (Marketing)
650			_aTrademarks -- Design
942			_cBK _2ddc
999			_c190108 _d190108