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040 _aIIITD
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_bYAN-P
100 1 _aYanagisako, Sylvia Junko
245 1 0 _aProducing culture and capital :
_bfamily firms in Italy
_cby Sylvia Junko Yanagisako
260 _aNew Jersey :
_bPrinceton University Press,
_c©2002
300 _axv, 223 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _t1. Producing culture and capital
505 _t2. The generation of firms
505 _t3. Patriarchal desire
505 _t4. Betrayal as a force of production
505 _t5. Capital and gendered sentiments
505 _t6. Conclusion
520 _aProducing Culture and Capital is a major theoretical contribution to the anthropological literature on capitalism, as well as a rich case study of kinship and gender relations in northern Italy. Drawing on ethnographic and archival research on thirty-eight firms in northern Italy's silk industry, Sylvia Yanagisako illuminates the cultural processes through which sentiments, desires, and commitments motivate and shape capitalist family firms. She shows how flexible specialization is produced through the cultural dynamics of capital accumulation, management succession, firm expansion and diversification, and the reproduction and division of firms. In doing so, Yanagisako addresses two gaps in Marx's and Weber's theories of capitalism: the absence of an adequate cultural theory of capitalist motivation and the absence of attention to kinship and gender. By demonstrating that kinship and gender are crucial in structuring capitalist action, this study reveals these two gaps to be different facets of the same omission. A process-oriented approach to class formation and class subjectivity enables the author to incorporate the material and ideological struggles within families into an analysis of class-making and self-making. Yanagisako concludes that both "provincial" and "global" capitalist orientations and strategies operate in an industry that has always been integrated into regional and international relations of production and distribution. Her approach to culture and capitalism as mutually constituted processes offers an alternative to both universal models of capitalism as a mode of production and essentialist models of distinctive "cultures of capitalism."
650 0 _aSilk industry
650 0 _aFamily-owned business enterprises
942 _2ddc
_cBK
999 _c190080
_d190080