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001 978-3-658-38844-7
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020 _a9783658388447
_9978-3-658-38844-7
024 7 _a10.1007/978-3-658-38844-7
_2doi
050 4 _aQA75.5-76.95
072 7 _aUB
_2bicssc
072 7 _aCOM000000
_2bisacsh
072 7 _aUB
_2thema
082 0 4 _a004
_223
100 1 _aKohne, Andreas.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aBusiness Development
_h[electronic resource] :
_bProcesses, Methods and Tools /
_cby Andreas Kohne.
250 _a2nd ed. 2023.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Vieweg,
_c2023.
300 _aXV, 162 p. 20 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aBusiness Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
520 _aThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
650 0 _aComputers.
650 0 _aComputer networks .
650 0 _aBusiness information services.
650 0 _aManagement.
650 0 _aMarketing.
650 0 _aSales management.
650 1 4 _aComputing Milieux.
650 2 4 _aComputer Communication Networks.
650 2 4 _aIT in Business.
650 2 4 _aManagement.
650 2 4 _aMarketing.
650 2 4 _aSales and Distribution.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658388430
776 0 8 _iPrinted edition:
_z9783658388454
856 4 0 _uhttps://doi.org/10.1007/978-3-658-38844-7
912 _aZDB-2-SCS
912 _aZDB-2-SXCS
942 _cSPRINGER
999 _c175932
_d175932