000			02533nam a22003017a 4500
003			IIITD
005			20240314132828.0
008			240229b xxu||||| |||| 00| 0 eng d
020			_a9783030359355
040			_aIIITD
082			_a378.12 _bLEO-R
100			_aLeong, Pamela
245			_aRating professors online : _bhow culture, technology, and consumer expectations shape modern student evaluations _cby Pamela Leong
260			_bPalgrave Macmillan, _aCham : _c©2020
300			_axvi, 192 p. : _c22 cm.
490			_aMarketing and Communication in Higher Education
504			_aIncludes index.
505			_t1. Introduction _t2. Technology, Social Media, and Consumer Expectations _t3. Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations _t4. Manifestations of Sex and Gender on Web-Based Platforms _t5. Discrimination Based on Nationality, Race, and Ethnicity on Web-Based Platforms _t6. Student Evaluations Gone Wild: Rants and the Mixed Bag of Nuts _t7. Manifestations of "the Ideal" in Cyberspace _t8. Culture, Anonymity, and Consumer Expectations: The Challenges of Modern Rating Systems in the Age of Social Media. .
520			_aThis book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations. In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism, sexism, and ageism in online consumer reviews.
650			_aAssessment, Testing and Evaluation.
650			_aEducational sociology.
650			_aSocial media.
650			_aSociology of Education.
650			_a Tax assessment.
650			_aTeaching and Teacher Education.
650			_aTeaching.
942			_2ddc _cBK
999			_c172223 _d172223