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010 _a 2022013318
020 _a9781647823498
040 _aMH/DLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD58.8
_b.W65 2022
082 _a658.406
_223/eng/20220625
_bWOE-F
100 _aWoerner, Stephanie L.
245 _aFuture ready :
_bthe four pathways to capturing digital value
_cby Stephanie L. Woerner, Peter Weill and Ina M. Sebastian
260 _aBoston :
_bHarvard Business Review Press,
_c©2022
300 _a241 p :
_bill. ;
_c25 cm.
500 _aThis book includes index.
505 _t1. Creating the Future Ready Firm
_t2. Four Pathways to Future Ready
_t3. Pathway One : Industrialize
_t4. Pathway Two : Delight customers first
_t5. Pathway Three : Alternate the Focus, like stair steps
_t6. Pathway Four : Create a new unit
_t7. Leading the Transformation
520 _a"As the world continues to become more fully digitized, it seems like almost every company you can think of-including your own-has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language-a playbook-to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies-BBVA, CEMEX, DBS, Fidelity, Maersk, and many others-the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas. Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your playbook for becoming a top performer in the digital economy"--
650 0 _aOrganizational change.
650 0 _aSuccess in business.
650 0 _aInformation technology
_xManagement.
650 0 _aBusiness enterprises
_xTechnological innovations.
700 _aWeill, Peter
700 _aSebastian, Ina M.
776 0 8 _iOnline version:
_aWoerner, Stephanie.
_tFuture ready
_dBoston, Massachusetts : Harvard Business Review Press, [2022]
_z9781647823504
_w(DLC) 2022013319
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c171959
_d171959