000			00850nam a22002537a 4500
003			IIITD
005			20230503110805.0
008			230417b xxu||||| |||| 00| 0 eng d
020			_a9788126531189
040			_aIIITD
082			_a658.83 _bAAK-M
245			_aMarketing research _cby David A. Aaker ... [et al.]
250			_a10th ed.
260			_aNew Delhi : _bWiley, _c©2011
300			_axvii, 701 p. : _c24 cm.
500			_aThis book includes glossary and an index.
505			_tPart 1 The nature and scope of marketing research _tPart 2 Data collection _tPart 3 Data analysis _tPart 4 Special topics in analysis _tPart 5 Application of marketing intelligence
650			_aMarketing research
700			_aAaker, David A.
700			_aKumar, V.
700			_aDay, George S.
700			_aLeone, Robert P.
942			_2ddc _cBK
999			_c171137 _d171137