000			02100cam a2200361 i 4500
001			18380859
003			IIITD
005			20180808020003.0
008			141114t20152015caua b 001 0 eng d
010			_a 2014956935
020			_a9781446285756
035			_a(OCoLC)ocn913581311
040			_aNLGGC _beng _cNLGGC _erda _dOCLCO _dSINLB _dOCLCO _dBTCTA _dBDX _dYDXCP _dDEBBG _dOCLCO _dCDX _dQGK _dS3O _dOCLCQ _dOCLCO _dKSU _dDLC
042			_alccopycat
050	0	0	_aGN345.6 _b.K69 2015
082	0	4	_a305.8007 _223 _bKOZ-N
100	1		_aKozinets, Robert V.
245	1	0	_aNetnography : _bredefined _cRobert V Kozinets
250			_a2nd ed.
260			_aLondon : _bSage Publications, _c©2015
300			_axi, 305 p. : _bill, ; _c25 cm.
500			_aSubtitle varies.
500			_aFirst edition: 2010.
504			_aIncludes bibliographical references (pages 279-296) and index.
505	0		_aNetworked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.
520	0		_aThe new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.
650		0	_aEthnology _xComputer network resources.
650		0	_aEthnology _xResearch _xComputer network resources.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _03
999			_c13676 _d13676