000			02904cam a2200349 a 4500
001			17482183
003			IIITD
005			20240105020002.0
008			121002s2012 nyua b 001 0 eng
010			_a 2012039889
020			_a9780857867209
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aBF774 _b.P56 2012
082	0	0	_a158.2 _223 _bPIN-T
084			_aBUS058000 _aPSY034000 _2bisacsh
100	1		_aPink, Daniel H.
245	1	0	_aTo sell is human : _bthe surprising truth about persuading, convincing, and influencing others _cDaniel H. Pink.
260			_aNew York : _bCanongate, _c©2012.
300			_a260 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"--
520			_a"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"--
650		0	_aInfluence (Psychology)
650		0	_aPersuasion (Psychology)
650		0	_aSelling _xPsychological aspects.
650		7	_aBUSINESS & ECONOMICS / Sales & Selling. _2bisacsh
650		7	_aPSYCHOLOGY / Creative Ability. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _010
999			_c13267 _d13267