000 02903cam a2200349 a 4500
001 17482183
005 20190920020002.0
008 121002s2012 nyua b 001 0 eng
010 _a 2012039889
020 _a9780857867209
040 _aDLC
042 _apcc
050 0 0 _aBF774
_b.P56 2012
082 0 0 _a158.2
084 _aBUS058000
100 1 _aPink, Daniel H.
245 1 0 _aTo sell is human :
_bthe surprising truth about persuading, convincing, and influencing others
_cDaniel H. Pink.
260 _aNew York :
300 _a260 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _a"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"--
520 _a"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"--
650 0 _aInfluence (Psychology)
650 0 _aPersuasion (Psychology)
650 0 _aSelling
_xPsychological aspects.
650 7 _aBUSINESS & ECONOMICS / Sales & Selling.
650 7 _aPSYCHOLOGY / Creative Ability.
906 _a7
942 _2ddc
955 _bxj07 2012-10-02
_cxj07 2012-10-02 ONIX
_arg06 2013-03-21 1 copy rec'd, to CIP ver.
999 _c13267