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050	1	4	_aTK5105.885.G66 _bW35 2015eb
082	0	4	_a025.042 _223 _bWAI-G
100	1		_aWaisberg, Daniel,
245	1	0	_aGoogle analytics integrations _cDaniel Waisberg.
260			_aNew Delhi : _bWiley, _c©2015.
300			_axxiv, 187 p. : _bill.; _c25 cm.
520			_aThis guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --
630	0	0	_aGoogle Analytics.
650		0	_aInternet searching _xStatistical services.
650		0	_aWeb usage mining _xComputer programs.
650		0	_aInternet users _xStatistics _xData processing.
650		0	_aInternet marketing.
655		7	_aElectronic books. _2lcsh
655		0	_aElectronic books.
942			_2ddc _cBK
999			_c11914 _d11914