000			02785cam a22003374a 4500
001			17089446
003			IIITD
005			20220329020002.0
008			111219s2012 cau b 001 0 eng
010			_a 2011050766
020			_a9788184002058
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD45 _b.R245 2012
082	0	0	_a658.406 _223 _bRAD-J
084			_aBUS000000 _2bisacsh
100	1		_aRadjou, Navi.
245	1	0	_aJugaad innovation : _bthink frugal, be flexible, generate breakthrough growth _cby Navi Radjou, Jaideep Prabhu, and Simone Ahuja.
260			_aNew Delhi : _bRandom house India, _c©2012.
300			_axiii, 317p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--
650		0	_aTechnological innovations _vCase studies.
650		0	_aAdaptability (Psychology) _vCase studies.
650		7	_aBusiness & Economics / General. _2bisacsh
700	1		_aPrabhu, Jaideep C.
700	1		_aAhuja, Simone.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _012
999			_c10033 _d10033