Narrative and numbers : the value of stories in business
Material type: TextPublication details: Gurugram : Harper Business, ©2019Description: viii, 284 p. : ill. ; 23 cmISBN:- 9789353024536
- 659.2 DAM-N
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Business Management | 659.2 DAM-N (Browse shelf(Opens below)) | Available | 011633 |
This book includes bibliographical references and index.
Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.
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