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Narrative and numbers : the value of stories in business

By: Material type: TextTextPublication details: Gurugram : Harper Business, ©2019Description: viii, 284 p. : ill. ; 23 cmISBN:
  • 9789353024536
Subject(s): DDC classification:
  • 659.2 DAM-N
Contents:
Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Business Management 659.2 DAM-N (Browse shelf(Opens below)) Available 011633
Total holds: 0

This book includes bibliographical references and index.

Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.

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