Political communication and mobilisation : the Hindi media in India

By:

Neyazi, Taberez Ahmed

Material type: Text

9781108416139

Subject(s):

DDC classification:

320.014 NEY-P

LOC classification:

JA85.2.I4 N49 2018

Contents:

Chapter 1: Introduction: Political Communication and Mobilisation in India -- Chapter 2: Under Colonial Rule: Mobilisation in the Hindi and English Press -- Chapter 3: Media and Mobilisation in Independent India -- Chapter 4: Localisation, Grassroots Mobilisation and Hindi News Media -- Chapter 5: Political Economy of the Hindi Press -- Chapter 6: The Hybrid Media System, Anti-corruption Movement and Political Mobilisation -- Chapter 7: Agenda-setting and Mobilisation in a Hybrid Media Environment -- Chapter 8: Conclusion: Politics, Power and Mobilisation in Digital India.

Summary: This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than 40 per cent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. It also looks at the transformations occurring in the countryside and small towns, away from the glare of the Delhi TV studios. There is commercialisation and infotainment, along with a concern for the poor and the marginalised in the Hindi media-mediated democratic transformation, which is defined here as mobilisation for electoral politics and civil society activism. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, one another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD General Stacks	Political Science	320.014 NEY-P (Browse shelf(Opens below))	Checked out	15/05/2024	010896

Total holds: 0

Includes bibliographical references (pages [197]-223) and index.

This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than 40 per cent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. It also looks at the transformations occurring in the countryside and small towns, away from the glare of the Delhi TV studios. There is commercialisation and infotainment, along with a concern for the poor and the marginalised in the Hindi media-mediated democratic transformation, which is defined here as mobilisation for electoral politics and civil society activism. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, one another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.

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