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	1.	Hidden in plain sight : how to create extraordinary products for tomorrow's customers by Chipchase, Jan Steinhardt, Simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperCollins, ©2013 Availability: Items available for loan: IIITD (1)Call number: 658.575 CHI-H. Place hold Add to cart (remove)
	2.	Advertising and anthropology : ethnographic practice and cultural perspectives by Malefyt, Timothy de Waal Morais, Robert J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Bloomsbury publishing plc, ©2012 Availability: Not available: IIITD: Checked out (1). Place hold Add to cart (remove)
	3.	Well designed : how to use empathy to create products people love by Kolko, Jon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, ©2014 Availability: Items available for loan: IIITD (1)Call number: 658.5 KOL-W. Place hold Add to cart (remove)
	4.	Marketing research by Aaker, David A Kumar, V Day, George S Leone, Robert P Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley, ©2011 Availability: Items available for loan: IIITD (1)Call number: 658.83 AAK-M . Place hold Add to cart (remove)
	5.	Winning on purpose : the unbeatable strategy of loving customers by Reichheld, Frederick F Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, ©2021 Availability: Items available for loan: IIITD (1)Call number: 658.812 REI-W. Place hold Add to cart (remove)

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