Burn rate : launching a startup and losing my mind

Part I: Origin of the species--- Chapter: 1-6,
Part II: Plants labyrinth---Chapter: 7-14,
Part III: Ghost rider--- Chapter: 15-20. Chapter 1. Windu Chapter 2. Insane ingredients Chapter 3. God is a woman Chapter 4. Wantrepreneur Chapter 5. Birth of Bonobos Chapter 6. Pants on fire Chapter 7. Shadowboxing Chapter 8. Sine curve Chapter 9. Absolute minimum Chapter 10. Imagine your enemy Chapter 11. Hypomagic Chapter 12. Lightspeed, at last Chapter 13. A diagnosis deferred Chapter 14. 911 Chapter 15. Life is a dream Chapter 16. The opposite house Chapter 17. King Arthur's tavern Chapter 18. Inside the aquarium Chapter 19. Noose to the sky Chapter 20. Blame game

"The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship. At twenty-eight, fresh from Stanford's MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup-a digitally native, direct-to-consumer brand-out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men's pants. Against all odds, business was booming. Hustling to scale the fledgling venture, Dunn raised tens of millions of dollars while boundaries between work and life evaporated. As he struggled to keep the startup afloat, Dunn was haunted by a ghost: a diagnosis of bipolar disorder he received after a frightening manic episode in college, one that had punctured the idyllic veneer of his midwestern upbringing. He had understood his diagnosis as an unspeakable shame that-according to the taciturn codes of his fraternity, the business world, and even his family-should be locked away. As Dunn's business began to take off, however, some of the very traits that powered his success as a founder-relentless drive, confidence bordering on hubris, and ambition verging on delusion-were now threatening to undo him. A collision course was set in motion, and it would culminate in a night of mayhem-one poised to unravel all that he had built. Burn Rate is an unconventional entrepreneurial memoir, a parable for the twenty-first-century economy, and a revelatory look at the prevalence of mental illness in the startup community. With intimate prose, Andy Dunn fearlessly shines a light on the dark side of success and challenges us all to take part in the deepening conversation around creativity, performance, and disorder"--