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1. Nudge : improving decisions about health, wealth, and happiness

by Thaler, Richard H | Sunstein, Cass R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Penguin Books, ©2009Availability: No items available
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2. Handbook of consumer psychology

by Haugtvedt, Curtis P. (ed.) | Herr, Paul M. (ed.) | Kardes, Frank R. (ed.).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Psychology Press, ©2008Online access: Table of contents only | Publisher description Availability:
Items available for reference: IIITD [REF 658.8342 HAU-H] (1).


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