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21.
Monetizing innovation : how smart companies design the product around the price by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : John Wiley & Sons, ©2016
Availability: Items available for loan: IIITD (1)Call number: CB 658.575 RAM-M.

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22.
The art of strategy : a game theorist's guide to success in business & life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books, ©2018
Availability: Items available for loan: IIITD (1)Call number: CB 658.401 DIX-A.

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23.
This is marketing : you can't be seen until you learn to see by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Penguin, ©2018
Availability: Items available for loan: IIITD (1)Call number: CB 658.8 GOD-T.

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