The design of everyday things

By:

Norman, Don

Material type: Text

9780465050659

Subject(s):

DDC classification:

745.2001 23 NOR-D

LOC classification:

TS171.4 .N67 2013

Other classification:

BUS057000 | PSY003000 | DES011000

Summary: "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds	Course reserves
Reference	IIITD Reference	Design	REF 620.82 NOR-D (Browse shelf(Opens below))	Not for loan		009257		Designing Human Centred Systems WNT Design Perspectives and Processes UG MNS
Books	IIITD Reference	Design	REF 620.82 NOR-D (Browse shelf(Opens below))	Available		008363		Design Thinking and Innovation (New) UG/PG (REST) WNT24

Total holds: 0

Includes bibliographical references (pages 321-330) and index.

"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--

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