Handbook of consumer psychology

Contributor(s):

Material type: Text

9780805856033

Subject(s):

DDC classification:

658.8342 22 HAU-H

LOC classification:

HF5415.32 .H363 2008

Other classification:

85.40

Online resources:

Summary: This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD Reference	Management	REF 658.8342 HAU-H (Browse shelf(Opens below))	Loan on demand		008817

Total holds: 0

Includes bibliographical references and indexes.

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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