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Corporate communication through social media : strategies for managing reputation

By: Contributor(s): Material type: TextTextPublication details: New Delhi : SAGE, ©2017.Description: xvi, 223 p. : ill. ; 24 cmISBN:
  • 9789386446190
Subject(s): DDC classification:
  • 659.2028 23 KAU-C
LOC classification:
  • HD59 .K38 2017
Contents:
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Management 659.2028 KAU-C (Browse shelf(Opens below)) Available 008329
Total holds: 0

Includes index.

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

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