Kawaii Engineering [electronic resource] : Measurements, Evaluations, and Applications of Attractiveness /

Part I. Introduction -- Chapter 1. Kawaii Engineering -- Part II. Systematic study on kawaii engineering -- Chapter 2. Systematic Measurement and Evaluations for Kawaii Products -- Chapter 3. Affective Evaluation for Material Perception of Bead-Coated Resin Surfaces Using Visual and Tactile Sensations - Focusing on Kawaii - -- Chapter4. Kawaiiness in Motion -- Chapter 5. Measurement and Evaluations of Kawaii Products by Biological Signals -- Chapter 6. Measurements and Evaluations of Kawaii Products by Eye Tracking -- Chapter 7. Meaning of “Kawaii” from a Psychological Perspective -- Part III. Applications of kawaii engineering -- Chapter 8. Kawaii spoons for senior citizens -- Chapter 9. Toward Practical Implementation of an Emotion-Driven Digital Camera Using EEG -- Chapter 10. Evaluation of Key Emotional Value for Saudi Women -- Chapter 11. Model of Kawaii Spoon Evaluations by Thai and Japanese -- Chapter 12. Model of Kawaii Cosmetic Bottle Evaluations by Thai and Japanese -- Chapter 13. Kawaii Perception of Artifacts Between Chinese and Japanese Cultures -- Chapter 14. How “Kawaii” Became the Key Concept of Our Tiny Electric Car -- Part IV. Epilogue -- Chapter 15. Editor’s Summary.

“Kawaii” is a Japanese word that denotes “cute,” “lovable,” or “charming” although it does not have exactly the same meaning as those adjectives. This book proposes engineering methodologies for systematic measurement of the affective perception of kawaii, by using virtual reality and biological signals, and discusses the effectiveness of kawaii engineering for designing industrial products and services. Kawaii can draw sympathy from people and can embody a special kind of cute design, which reduces fear and makes dull information more acceptable and appealing. Following the introduction of the background of kawaii engineering in Chapter 1, Chapters 2 and 3 describe experiments on the systematic measurement and evaluation methods for kawaii products and affective evaluation experiments. Chapter 4 proposes a mathematical model to identify the physical attributes that determine kawaii in motion. Chapters 5 and 6 explain research that uses biological signals and eye-tracking. After a brief survey of psychological research on kawaii and cuteness in Chapter 7, Chapters 8 and 9 introduce the use of spoons designed to stimulate the appetite of the elderly and the practical implementation of an emotion-driven camera. Chapters 10–14 explain experimental research that examines kawaii perception of people from various cultural backgrounds. Kawaii Engineering will appeal to those who work on affective computing, product design, user experience design, virtual reality, and biological signals.